This book is not about cognition.
It is said that in the Internet economy, how can people effectively use their time and share more value.
What is a cognitive surplus? This starts with free time.
When society entered industrialization and production efficiency increased dramatically, humans began to have free time.
A person who is educated or has special skills, if properly utilized this free time, can produce value that is not weaker than working hours.
The huge potential population, driven by opportunities and sharing desires, using convenient tools and novel ways to explore the use of accumulated free time, may generate enormous energy, which is called cognitive surplus .
"Cognitive Surplus" - the power of free time, from the title we can feel the impact of time on people's lives in today's society.
Free time accumulates into cognitive surplus
In the past few decades, television has consumed most of our time, and today, mobile phones have replaced the status of television.
In the era of the Internet economy, mobile phones have occupied most of the time.
This book introduces the impact of TV production on people's lives. People seem to pay more attention to the joy brought by the bubble soap opera, because people's leisure time has increased, and the free time available has become more and more, so many people use it. Leisure time to find your own happiness.
The development of new media has enabled more people to start having a lot of time to find happiness.
Let's start with our mobile phone. Nowadays, the development of mobile phones, people rely more on the convenience brought by mobile phones. One can not bring anything, but we can never use mobile phones. We can trade, take taxis and knots through mobile phones. With a mobile phone, you can easily do everything.
Everything that brings convenience to us also makes more and more information acceptable to our lives. We have little energy to filter the usefulness of the information and accept it in its entirety.
However, when we have the ability to freely control the time, you will spend more time to improve your ability. It is precisely because people have an infinite desire for the unknown. The more they know, the more they find that they know. The less.
2. Tools give possibilities
Since cognitive surplus tells us to turn our time into something that can be shared, it is possible to analyze which is possible under the conditions of today's mobile Internet.
You never know what kind of surprises the mobile internet will bring us.
A few years ago, we were still using qq space and using Renren. But with the development of new media, we spent more time on WeChat information dissemination. Through this platform, we can share what we learned.
The appearance of vibrato makes the information spread more vivid and specific.
I remember a few days ago, my colleague did an experiment to prevent the shaken cola from spewing out. By using the method of vibrating, just put the cola bottle on the ground, and the simple operation avoids the splattering of the cola.
Now, many young people are becoming net red when they are vibrating. When we look for the explosives in Taobao, we will search unconsciously: the same model.
It can be seen that the innovation of tools is constantly refreshing our perception.
3. Sharing, unpaid motivation
Love is better than money, which shows the important role of human motivation.
When people's motives are not for money, but by their own likes, people can exert infinite power.
Under the conditions of the Internet today, even those who have never met can quickly become familiar with it.
More and more people like to share what they know, such as our friends circle in WeChat. If some people are not individually set up, most people want to be able to be noticed and praised.
We are also willing to publish some knowledge information on many free platforms so that more people can understand.
For example, knowing, Douban, Goku Q&A, etc., these platforms will help people who need to ask questions and let the people who know them answer them.
However, because of this sharing motivation, there has been a series of platforms for knowledge payment, such as getting, Fan Deng reading club. Because people are constantly eager for the cognitive field and want to become a knowledgeable person, the strong desire for knowledge makes us want to acquire a broader platform.
Mobile internet, and our perception, seems to have long since become an inseparable community.
The more we are eager for cognition, the more we can use our time to create more opportunities for sharing.
People are not very reserved, but like to share their knowledge.
4. "We" create opportunities for "we"
In the 1970s, a group of skaters who called themselves "West Wind Boys" created a modern skateboarding culture.
In the 1870s, groups of Impressionist painters came together to create new insights through interaction.
The invention of music sharing software Napster is neither because young people are more criminally inclined than the older generation, nor because of the great spirit of their sharing. Bringing together our free time and special talents, creating together and doing useful things constitutes one of the great new opportunities of this era.
Who can make the most of this opportunity, and who can change the way people behave.
The stars who are now sought after after the 95s or after 00 are also the products created under the fan economy.
For example, Yang can surpass the c-place of Yang, and can create tens of thousands of forwarded Cai Xukun. Although these stars seem to be incompatible with our times, they have created their own era.
5. Create a generous shared culture
When the day care center docked the child late for the parents to increase the fine, the number of late parents did not decrease but increased;
Also starting from the alcohol lamp and the balance, the "Invisible Academy" can leap from alchemy to the chemistry of the eight;
The website of "People with the same illness" is no longer a medical staff unilaterally holding information, not letting the patient know, but letting patients with the same chronic disease share information and benefit everyone.
Some values cannot be created by the market. The creation of these values can only rely on a series of assumptions of sharing and coordination. When more people start to expect amateur participation as an open choice, these expectations will change the culture.
6. From public value to citizen value
One is the “Sofa Travel” website, and the other is the “Pink Underwear” campaign. The former provides a reference for women who are boarding in other people’s homes, while the latter protects women’s interests with an open feminist attitude.
From the public value of the participants to the benefit of all women's civic values, the two are very different.
As a human being, it is hopeless to satisfy both individual needs and collective efficiency, and it is difficult for a group that is wholeheartedly committed to serving the society or the public to maintain it for a long time.
From the individual, the group to the public, society, to what extent are we willing to use the cognitive surplus to create true citizenship?
7. Looking for the mouse, the world is "free"
A four-year-old girl was watching a DVD, and suddenly she jumped out of the sofa without warning and wrap around the wires behind the screen.
Dad asked: "What are you doing?" The little girl looked out from behind the screen and said, "I am looking for a mouse." "We are looking for a mouse" and later became my motto.
We are looking around for readers, spectators, patients or citizens. Some of them are locked out of creation and sharing, and some enjoy negative or imprisoned experiences. We ask: If we can develop a little cognitive surplus , to use, can we make good things happen? I bet the answer is yes.
It is because of the cognitive surplus that we are creating our own knowledge structure.
Because these creations will inevitably become our meaningful sharing output at some point in the future.
Thinking is an important means of human progress. When we learn to use our thinking to fill our own cognitive vacancies, we need to integrate what we know.
The more we know, the more we will have to be at the top, and we will have a deep understanding of the mountains.
However, the more we understand, the more we will re-architect all the knowledge systems, and through the knowledge of all systems, there will be uneasiness and panic that is high.
Constantly thinking and constantly improving our cognitive surplus, this is what Nietzsche said in "Zarathustra said," we must first become a camel that sipping all the water before it becomes a lion.