EY, one of the big four accounting firms, just published a report saying that 71% of ICOs are just ideas, and not a working product or prototype. But, the thing I really want to talk about though is that bringing a new, groundbreaking idea into the market takes more work than a regular project might. You need to have the right partners and the right product in order to have a successful rollout. My case in point is a project I’m super into right now: it’s called Portion, and they are launching highly curated drops of high end crypto-art and, based on what they’ve said, rare, luxe physical goods. Although, they realize there's no reason to rush their launch until they have all their ducks in order for them to attract as many users attention as possible for a smooth launch. The same goes for many similar projects that need a lot more attention, otherwise the product really won’t be worth much…