The dramatic decline in the value of the pound after the vote in Brex last summer has caused a large increase in spending by US tourists to the UK.
US visitors spent 70 percent more in the first six months of this year than in the corresponding period in 2016.
The number of Americans who come to the UK on vacation has increased by only 18 percent at that time, suggesting that individuals spend far more than they would have before.
The dramatic decline in the value of GBP after the vote in Brex last summer has caused a massive increase in spending by US tourists to the UK
'Sterling is the lowest that has been for more than 30 years so it's not surprising that field Americans are in the UK enjoying their power of new spending,' said Tom Jenkins, chief executive officer Of the European Tourism Association Pound fell to $ 1.21 in January - the lowest since 1985. In fact, Americans now pay 18 percent less for the goods than they would have before the referendum last summer.
Americans and other visitors outside the EU are also exempt from paying VAT for the items they take at home, giving them an even bigger discount. Analysts said many US tourists are buying luxury goods of high value and electronic items. The average transaction value was £ 820 according to Global Blue, a firm that processes VAT reimbursement for non-EU visitors.
While pound decline is good news for the UK tourism industry, British holidays abroad have been forced to spend more.
Expenditures by British tourists abroad increased by 15 percent this year to 4.6 billion.
However, the number of foreign trips has risen by only four percent at that time, indicating that people should spend more money on meals, drinks and holiday attractions.
Despite the US bazaar, the National Bureau of Statistics said last week that total spending by tourists in the UK in 2017 grew by only two percent to 2.2 billion. This suggests that many foreign tourists are visiting a budget.