As I lived in Europe I've never seen a cinema like this one, and if there would have been be one it would be unplayable, as the regular one is already pretty expensive.
But if you analyze it, this are the kind of services will make many cinemas not to disappear. Now everybody can watch a film (legally or illegally) with the comfort of being at home.
But this kind of cinema can offer you an experience, not online a movie: comfortable couch, waiter services, not much people and of course a great screen and sound quality.
And they had cocktails!!!