Coffee lovers must be friendly with coffee pull. Yes, coffee with a unique dish with a tempting aroma would be a drink known senusantara. Coffee pull is a drink with a distinctive taste of the archipelago and originated from the port city of Mecca, Aceh.
Lucky Strike Original Red is basically not the flagship product of Bentoel Group as a whole. Where in this case, consumers of this cigarette when viewed in the field tend to be smaller when compared with Lucky Strike Mild which is basically the current demand is very high. Bentoel sees that the development of SMM type cigarettes is said to be lower when compared with the type of SKM which at this time has a very large growth. The current SPM sales figure of 6% based on the 2016 Philip Morris International Annual Report of 2015 reflects that the SPM is declining further, due to new players especially SKM offering unique capsule gimmick and flavors , where so far only few SPM cigarette players are innovating. Bentoel Group is aware, Lucky Strike is currently being repositioned to the middle to lower class who want a cigarette with a taste sensation better but with a more affordable price. In this case, repositioning the market segment of cigarettes is a good action, which in this case seems to be a strategy of Bentoel Group building a good brand image of this cigarette. And there is also the possibility, Bentoel Group to subsidize this cigarette because of the washing warehouse on the old packaging packaging that seems to still be found in the warehouse Bentoel Group.
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