This is an interesting breakdown of customers. But those who cannot even afford the cheapest cars at your dealership need to look elsewhere, like craigslist. I have a '95 Lexus ES 300 for sale right now that I would let go of for $1600 that has been a very reliable car for me (I only got a newer one so I can drive for Uber). This car would do a lot of people proud in terms of getting around, and it does not look awful. As far as people being worried about their image, well, all I can say is sometimes you have to get what you can afford.