How did Supreme build a $1.000.000.000 empire?
The drop
Raise the prices by dropping a limited supply only. Why does it work? People want to have, what other people can't have. That's how the youth nowadays "buys" self confidence. If you're on the trend you're the man.
SUPREME X LOUIS VUITTON HOODIE?
$2000
SUPREME PRODUCTS SELL OUT IMMEDIATELY
People have to buy products on secondary markets from resellers (supremium markets). Supreme sells all kinds of stuff. A Supreme crossbar with the retail price of $32 is being sold for $360 on the resell market. That's hype.
SUPREME BRICK
RETAIL: $30
RESELL: $150
Resellers move over $100.000.000 worth of Supreme products a year on stockx.com
HOW DID SUPREME GET STARTED?
It started with a skateshop in NYC.
James Jebbia noticed that skaters mix LEVI'S and CARHARTT with GUCCI and LOUIS VUITTON
That's why he started mixing streetwear with luxury brands and collaborate with famous personalities and brands like LV and Gucci to lift the brand.
BUT WHY IS SUPREME SO POPULAR?
H.Y.P.E.
-LIMITED SUPPLY
-COLLABORATIONS WITH MAJOR BRANDS
-SHOOTING IT INTO THE CROWD
It's not always about a genius idea. Sometimes you just have to create a logo and market it right. Not more and not less.
FOLLOW ME AND CREATE SOME H.Y.P.E.
Photos belong to www.unsplash.com