The SEO and e - commerce: If you are a wholesalers e - commerce, you can not increase your loyal customer base through the results appear on page 6 in the search results, the (SEO) is the cornerstone of modern business to appear in the search engine.
Many studies have revealed the importance of SEO, here are some statistics to prove:
93% of all site visits come from the search engine.
75% of users never exceed the first page of search results.
More than 60% of marketers say that improving search engine optimization and organic presence is the first priority in inbound marketing.
The first clickthrough rate (CTR) in Google's organic search results is 34% .
With all these figures in mind, it's not a question of whether you should create a good SEO strategy for your site, but rather how to do it more productively.
Here are basic SEO principles to increase your site's long-term traffic.
OPTIMIZE KEYWORDS
Keywords are the key to SEO, every page on your website must follow the carefully designed keyword strategy to increase its impact on Google's search engine algorithms.
That's why you need a specific keyword for each page.
Here are the most common ways to find keywords for your topics:
Brainstorming : The first step is to write down all the keywords you can think of on your own.
Keyword Planner : Google has developed Keyword Planner to help webmasters reach the target audience.
Google searches : You can also search for business pages and see Google's suggestions as you type in the question.
Q & A : Sites like Quora receive thousands of questions every day, check to see frequently asked questions and create pages to answer exactly the same questions.
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TITLE TAGS ( THE TITLE TAG)
Title tags are the second element in search engine optimization that you need to keep in mind because search engine algorithms analyze headlines to discover and place topics between similar posts. Keywords play a key role in this regard.
Each headline must contain a keyword near the beginning, allowing Google to recognize the relevance of your content. In addition, you can include the brand name in the title because it makes it easier for potential readers to see who is hiding behind the post.
Titles must also be attractive, which means they must motivate user attention. A good headline works as a call to action - inviting people to interact with your content. If you're not sure of the address's efficiency, check out the online tools like CoSchedule Headline Analyzer . This application analyzes the strength of the title and analyzes the general structure, rules and addressability of the article.
META TAGS
Although meta keywords no longer affect SEO, other features such as meta tags are still an effective contributor to optimization. The average user looks at two things before opening the site or article page - headlines and meta tags.
The latter always displays below the title of the web page in Google search results. Search engines highlight keywords in the meta description, making it a real CTA promotion tool - it encourages people to click the link and verify your content.
SPREAD HIGH-QUALITY CONTENT
You can learn and apply all of the SEO scams in the world, but it will not help you get traffic unless you publish high-quality content on your website. All you have to do is create relevant publications, explain related phenomena, and solve user problems.
That's why blog posts are increasing - more words are needed to write good analysis and cover topics from every corner. According to research, the length of the ideal blog now is about 1600 words . However, only plain text can get you up to date.
Utilizing multimedia to make cutting your content more attractive to the average user. For example, product reviews show the best results for online retailers. This type of video allows users to learn more about your products or services, and encourages them to complete their purchase when viewed.
ANALYZE AND CHECK THE SEO SITE
Constant SEO checks are mandatory if you want to maintain the same long-term productivity of your site. Each time you need to scan your entire site and search for vulnerabilities, use a set of different actions each time:
Check each page for descriptive titles and titles.
Check that keywords are optimized for each publication.
Analyze the URL structure of your articles.
Check the ALT marks on the images.
Take a mobile-friendly test to see it improve your website correctly to use your smartphone.
All of these steps will help you know the value of SEO for a website. It will highlight defects, so you can improve content or add missing items to increase your search potential.
CONCLUSION
SEO is the most important strategy in the online business. It includes a complete set of principles that make your site more visible and attractive to researchers through Google.
Implementing these five core principles will help you improve your search engine presence and increase traffic to your site, improving your chances for more sales.