Target has apologized for referring to its "plus-size kimono maxi dress" as manatee gray. This is a mammal, after all, that is sometimes referred to as a sea cow.
An irritated shopper tweeted what many saw as an insult. Regular sizes were "dark heather gray," but the plus size got the "manatee" label. It didn't take long for Target to zap the plus-size gaffe from its website and issue an apology.