Researchers found busy lives and hectic work schedules mean millions of families try and arrange breaks well in advance so they have something to look forward to.
According to the results of the study, adults will spend around six hours browsing the web for ideas before asking the kids, friends and family for input on where to go on holiday.
The research, which involved polling 2,000 mums and dads, found eight in 10 families will go through three key stages when booking a holiday, seeking inspiration on where to go, comparing prices and then making the final reservation.
RE: British family begins planning their holiday more than six months in advance, it’s emerged.