TitTok is like getting on a rocket
TikTok in 2019 is like getting on a rocket.
According to the report of Sensor Tower, the global authoritative data company of the global app, in the four quarters of 2019, except for the second quarter, TikTok dropped the top three thrones by one place, the remaining three quarters were ranked as "the most downloaded App list in the world. "The top three, this list combines the global Apple and Google app stores. In the separate data list of the Apple Store, TikTok ranked first in the "Global Most Downloaded App List" in the first, third and fourth quarters of 2019.
In addition to dazzling data, TikTok is also diving into various fields of American society in a variety of ways. Even the Washington Post, which has always been serious, got aroused. As one of the largest and oldest traditional media in the United States, the Washington Post is world-famous for exposing the Watergate in the 1970s, and its reporter team won the Pulitzer Prize 18 times. It was such a big media that turned the TikTok account into a tidbit screening room in its own newsroom: the usual dignified and generous reporters turned into comedians and happily broadcast the news; and there were magical street interviews with teenagers, they said that if The big head picture of the editor-in-chief of the Post is printed on the T-shirt, and the T-shirt is only worth one cent; at the same time, the story behind the news production is also passed to the American public through TikTok. . On Christmas Day, the editor-in-chief of the Washington Post thoroughly released himself, cosplaying into a Christmas spirit. Without any resources, the recording of the song "Old Town Road" was completed in a small studio. Lier Nas X had never expected that this song would be played more than 67 million times on TikTok, and it would be listed on the Billboard Hot 100 list for 18 weeks. "This song started in 2018, but it didn't get a lot of attention.
Until 2019, I put it on TikTok and set the permission for free use by the public. Lier Nas X said, looking at thousands. One million people used their songs as background sounds to make all kinds. Short videos are a magical and fulfilling thing. After that, the music circle is big. He recorded the remix version (mixed and cut version) of "Old Town Road", and Columbia. Bia Label signed him in one fell swoop. Lier Nas X is not. The only winner, nor the biggest winner. Based on this, TikTok proves one thing to the world: it is not only a short video platform for mouth-tight fake singing, handsome guys and beautiful women dancing with music, it can also provide shortcuts for music and musicians to the world ... "ow Dancing in the Dark", "Roxanne", "My Oh My" and many others are popular with TikTok. Divine Comedy has repeatedly proved its ability to bring goods in the music field. . The direct income is not much, it is more like a window to connect the world. After the fire hits here, there will be more and better resources to take the initiative to come to your door. ”Lier Nas X said he and TikTok achieved each other
TitTok就像坐上了火箭
2019年的TikTok，就像坐上了火箭。
根据全球App权威数据公司Sensor Tower的报告显示，2019年四个季度中，除了第二季度TikTok以一名之差掉落前三宝座，其余三个季度都位列“全球下载量最多App榜单”的前三名，这个榜单综合了全球的苹果与谷歌应用程序商店。而在苹果商店单独的数据榜单中，TikTok于2019年第一、第三、第四季度位列“全球下载量最多App榜单”的第一名。
除了亮眼的数据外，TikTok也在以多种方式，潜入美国社会的各个领域。
就连一贯严肃的华盛顿邮报，也嗨了起来。
作为美国最大、资历最老的传统媒体之一，华盛顿邮报以70年代揭露水门事件而闻名世界，其记者团队更是18次夺取普利策奖。
就是这样一家大媒体，把TikTok账号变成了自家新闻间的花絮放映室：平时端庄大方的记者变成了喜剧演员，欢脱地播报着新闻；还有魔性的青少年街头访谈，他们说，如果邮报主编的大头像印在T-shirt上，那这件T-shirt只值一美分；同时，新闻制作背后的故事也通过TikTok，传递给美国大众。
以这种方式取悦年轻受众，确实非常有效。
圣诞节当天，华盛顿邮报主编彻底放飞自我，cosplay成圣诞精灵在办公室耍宝。短视频在TikTok一发出便吸粉无数，大家在看热闹的同时，也发现了主编衣服上的邮报订阅链接，对如此营销手段佩服不已。
另一边，TikTok与抖音一样，有一种创造“洗脑神曲”的魔力。
利尔·纳斯·X 现在是一名说唱歌手。在大一快结束时，他不顾父母的劝阻，坚持辍学做一名全职rapper。
他那时经济拮据且没有任何资源，在一家小型工作室中，完成了《Old Town Road》这首歌的录制。利尔·纳斯·X 万万没想到，这首歌会在TikTok上有超过6700万次播放，更荣登Billboard Hot 100榜单，持续霸榜18周之久。
“这首歌始发在2018年，但并没有得到很多关注。直到2019年我把它放在TikTok上，并设置了公众免费使用的权限，一下子就爆了。” 利尔·纳斯·X 说，看着千百万人用自己的歌曲当背景音，制作各类短视频，是件神奇且有成就感的事情。
这之后，音乐圈大神们纷纷向利尔·纳斯·X 抛来橄榄枝，希望与他录制《Old Town Road》的remix版（混剪版），哥伦比亚唱片公司更是一举签下了他。
利尔·纳斯·X 不是唯一的赢家，也不是最大的赢家。
TikTok凭此，向世界证明了一件事：它不仅仅是个对嘴型假唱、帅哥美女伴着音乐跳舞的短视频平台，它还可以为音乐人提供走向世界的捷径。
利尔·纳斯·X 的成功并非特例，《Dissolve》《Slow Dancing in the Dark》《Roxanne》《My Oh My》等 众多被TikTok捧红的神曲，一再地证明了它在音乐领域的带货能力。
“《Old Town Road》这首歌在TikTok上的直接收入并不多，它更像是一个连接世界的宣发窗口，在这里火了之后，会有更多、更好的资源主动找上门来。” 利尔·纳斯·X 说，他与TikTok互相成就了彼此。
此文转发自数极客/翻译/侵删