Don't react to people based on who they are, or what they did. Instead, treat them as you would want them to become. Every human has a conscience. So, when you repeatedly treat them in a certain way, there is a high tendency they will reciprocate in the same manner.
If you desire their love, treat them like they already love you.
If you desire their loyalty, treat them as if they are loyal. Etc.
Just give them whatever you want to get from them.
Straight to the point is a series of short and precise posts. You can use the tag #sttp when writing posts in this category.