For Freelancer bread is no longer in the lion's paw, but the lion itself is bread. The lion is a symbolic state that combines dozens of things you need to work on to make money and be successful in one body. The freelancer sector is as volatile as it never was, and as many customers as it used to be. If you want to welcome the harbors and gain the harbor, you need to differentiate yourself from your opponents.
The serial entrepreneur Daniel DiPazza, the author of a bestselling book on sales techniques, differentiates themselves with Freelancer's greatest advice. Do you want to know how to differentiate yourself from your opponents in the way of becoming a successful Freelancer? Then you might want to take a look at this 5 step strategy of Daniel DiPiazza.
1- Low Price Offer
As a new Freelancer, your customers will not run to you. First you need to give them a good reason to come to you. Because you have nothing but your talents yet, the low prices you can offer are the only precious treasure you have for now.
In order to create a sufficient customer portfolio and to demonstrate your work, you need to consider focusing on getting a reference in the first step. When you build your customer portfolio as much as you can, raise your prices considering the value of your work. (Attention, DiPiazza does not want to take your prices away.)
DiPiazza's reason for Freelancer employees to pursue this strategy seems fairly reasonable,
"When you do business cheaply, people expect low quality work because the price is low. That's the key point. Make them work so that they are amazed at how much valuable service they have received. It is very important to create this effect. "
2- Accessible and Simple
It means assessing opportunities to respond to customer needs when they are needed. If customers are able to reach you quickly and as needed, you may be the preferred choice again.
According to DiPiazza, many Freelancers have great talents, but they are not able to present their talents to the customers correctly. Packing your services or products is an easy way for customers to contact you and reach you. Do not forget to add lots of extra free services to the packages you create without forgetting.
3- Think of yourself as a Brand
Think of it as a brand that you do yourself. How do you manage to get ahead of other Freelancers as a brand? First you should know what the other freelancers are offering and decide how you can offer a next level of service from their offerings.
DiPiazza: "The obvious and distinguishable quality details you add to your products and services are one of the most important factors affecting the purchasing decision of customers." You can cause your customers to choose something else just because the product and service offerings are insufficient, do not cause it.
4- Diversity Presentation
If you are talented in a field, you may be competent in another field. Or you can improve your ability to do business. For example, if you are designing a logo as a graphic designer, you should consider offering a business card option to your customer. If you are a text writer, you can include in your business agreement an extra charge to provide visuals for your content.
The reason why the customers apply to you is that they want to ask for the help of the better people in matters that they are not good at. You give it to them, but do not expect to offer variety with the scoop beside the one you give with the spoon.
5- Warranty & Returns Still Sell
According to DiPiazza, as Freelancer, employees are reluctant to provide as much security as their customers. Being a freelancer, however, is always somewhere in the middle of the risk of winning and losing. Provide warranty and refund options to increase the chances of customers choosing you.
Do not hang around trying to do your work. A new customer recognized you and tried. You have seen your qualifications. He learned that it would not be a problem for you to work with him as his customer went back to find what he needed because he got his money back. In the worst case, your customer is no longer an irritated person who can not afford to take their money and will not try to evil you on every platform. Instead he will share the positive experience he has experienced. Even if this experience from your side seems to be unilateral, this shopping made both sides worthwhile.
Daniel DiPiazza's recommendation and 5-step strategy is the kind of thing that really needs to be heard in the industry.
What is your most important strategy as a Freelancer?