Here's an example, they say they want someone "willing to go above and beyond the call of duty". What does that mean? That they want to let someone overdeliver while they underpay them? Quite a ridiculous concept, don't you think?
Here's another one: 'you must be passionate in "X"'
What do they always expect a person to be passionate in the industry? Would a condom manufacturer ask for someone obssessed with condoms? Would a plastics products company want someone passionate about pipe fittings?
Sadly these kinds of silly themes are becoming quite common. I try to ignore them, but it is usually the HR gatekeepers who want you to perpetuate their nonsense.