There is no doubt that a successful logo is simple and representative of the company it stands for. A strong logo takes time, money and effort to create. Designing a small visual representation of an entire company can be a daunting task, but if the process is done correctly, a logo can be a very effective marketing device for business growth.
Logo define who your company or business is, what its represent, the goals and aspirations of an organization, it brings you closer to your targeted audience or customers, on this note, the efficacy of logo design to a business, organization,individual cannot be undermine, because it's provokes advertising in your absence. For example Nike, Addidas, MTN, Gotv, Dstv are brand name, without anyone meeting the owner, he/she knows what they represent.
There are several steps to take for logo creation.firstly we start with step one,comtinue from step two in our subsequent posts...
The first step will be termed Step One..
Design description -This can also be called design brief, this is the first step you must take before embacking on any graphics designs work, here you must understand why you need a logo, discuss with your potential client to know the nature of their business,the goal of the organization, what they represent, the message they are trying to pass to their targeted market ,you need to be explicit in order to achieve the goal of your client, here you also determine if the business is a network, marketing, real estate driven so as to know the type of logo to design this point is very important and must be treated thoroughly.
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