Most actors have a public and a private persona. The public persona is their brand, how they show themselves to the world, and how they get more roles, recognition, and exposure. Good actors have a consistent and reliable brand, so endorsement deals, roles, and commercial work can have their consistent star power on their packaging. An actors private persona is when the paparazzi have gone, they are at home or in repose, and they are not “performing” or being in character. Having a “private” persona means they can rent hotel rooms, cars, and charge meals without revealing their true identities. It allows them to have a life outside their famous identity.
Read the whole story: https://actingandactors.com/blog/2018/03/05/is-an-actors-public-persona-reliable-authentic/