Jobs eventually shepherded a decade-long succession of iconic products such as iPhone
that transformed Apple from a technological boutique to a cultural phenomenon and
money-making machine.
In its most recent quarter, Apple fetched an average price of USD 724 per iPhone -- a
nearly 20 per cent increase from an average of USD 606 per iPhone at the same time last
year.
The price escalation has widened Apple's profit margins to the delight of investors, who
have boosted the company's market value by about USD 83 billion since the quarterly
report came out.