Smaller is always better. I used to give to United Way but now I prefer to directly give food, money, or necessaries of life to the homeless. I have talked to people who ate surf and turf and played in the recreation tent provided by the relief organization while those they were there to help were out scrounging and dealing with black mold. Priorities get messed up when things get bigger. And one always spends someone else's money more recklessly than they spend their own.