In the United States, most people strive to become a millionaire and quantify that amount as a lifetime goal. It is interesting because once you have reached that goal, the next step is to become a multi-millionaire.
The wish list seems to continually increase beginning with buying a home, sports car, vacation home, trips to exotic locations, top of the line cell phone, designer clothes, and a housekeeper or assistant to maintain the upkeep of all the stuff.
For me, money equates to security and freedom rather than acquiring more things. Actually, I am a very happy minimalist and prefer to spend time doing fun activities and creating memories than adding more objects into my surroundings. I keep a gratitude journal and the things that I am most grateful for are experiences with those I care about sincerely.