I lost my money, though I feel happy about it. Running a business that smacks your fundings like a cocktail is not easy, especcially if the only revenue it brings is an entrepreneur status (well, having business cards with your company e-mail, telephone and your name is cool as hell). Still, to go on you need a flame burning inside, a desire, a passion to continue so that you're full of inspiration and new ideas. Unfortunately, I lost the starter's eagerness and heat. Though, I don't worry about that as I know that after a serie of failures there will difinitely come success.
In this post I would like to cover some of the reasons for why I failed and share the valuable experience obtained. I hope that there can be some future entrepreneurs to read the article and draw conclusions so that they don't make my mistakes.
It was not that easy from the very beginning
...as I chose the neiche with extremely tough competition on the market, namely nail polish, scrabbs and stuff like that. Not being a typical chick myself it was quite difficult for me to get how they think and what criteria is decisive for them to buy a product. I tried to organise the content in an unusual and beautiful way and they found it too complicated; I designed a dark website myself so that it looked original but they considered it to be too exotic. A seria of trials, public polls and consultations didn't give my the wished answers: I still have it difficult to understand how their mind works.
Never use wix.com constructor,
... I mean. When I thought of creating a website I had really little money and that's why I decided to use an online-constructor wix.com. That was actually my crucial mistake. Designing the fashionable dark website I could hardly imagine that there was a mistake in its Java-Script and it would not function properly. I learned about the thing when I paid for the Wix services and published the website. Though it took some time for me to realize that it was not me to be responsible for the bugs and the site's being slow as hell. Furthermore, it was very difficult to organize the long rows of items and products we sold and so we decided to make two lending pages (still another mistake) on wix.com.
Here come the links so that you can enjoy the greatest Frankenstein webmonsters ever :'(
www.luckylakishop.com
www.luckylakigoods.com
www.luckylakiset.com
One good item in the showcase is better than a row of trinkets
... especcially in the very beginning. We tried to offer as many goods as possible and that was our mistake. It's much better to choose one good item to sell and advertise it properly (that would be much cheeper btw) than to spread your fundings on cheep and ineffective advertising of many goods.
I lost my money and I feel happy about shutting my business
... simply because I got tired of the bugs, mistakes, silly quiestions of my customers and beauty-industry. My payment is the experience obtained: now I know the laws of targeting ads, can manage an Instagram campain, know how to report accounts and where to find copywriters. I've learned so much about SEO, SMM, PR and can be a bit more objective in the future.
They say a good businessman fails seven times on average before they launch a good start-up. And this seems to be my first failure. Not bad at all, is it?