恰逢中国传统的情人节，七夕节刚过，我来写一写中国女孩喜欢收到哪一类的礼物呢？
Whilst the Chinese valentines just passed by, I'd like to write about what kinds of Gifts chinese girls like to receive.
被我自己的朋友圈刷屏了一天，大致发现女生朋友秀的收到的礼物排行榜前2位，必须是鲜花和娃娃。
After viewing my flooded social feeds for a day, I can definitey say that the top two most shared gifts are flowers and soft toys.
No.1 鲜花
No.1 Flowers
No.2 娃娃
No.2 Soft toys
No.3 当然有时候也会有惊喜。。。比如谁也不能拒绝的萌萌哒。。。
No.3 Some surprise...
这大概是Roseonly定制款。。。
我收到过不少的鲜花，让我印象最深刻的大概是一个中国当红的鲜花品牌，它的名字叫Roseonly。第一次看到Roseonly的花觉得挺漂亮的，听了他的广告宣言倒是更让人记忆犹新，“一生只送一人”。
I've received many flowers in the past, but the one that left the deepest impression is from Roseonly. The first time I saw Roseonly, I thought they were very pretty, but it was their advert and motto which kept Roseonly fresh in my memory, "Only one person, one life". After that, I went online and researched this brand and found that it was a Chinese designer florist specialising in high end flowers.
后来我上网仔细研究了这家花店，与其说它是中国鲜花的高端定制奢侈品牌，我觉得叫它是善于炒作概念的成功营销模式更合适呢。
In my opinion, they have positioned themselves very well and leveraged their image to their advantage in their marketing campaigns. But importantly, it is their sales pitch that gives them a clear cut advantage.
Roseonly这家花店成立于2013年1月4号，它的营销模式大概就是，送花的男生通过官网或者实体店购买时，提供自己的信息，以及收花人的姓名。注意收花人的姓名是一辈子不能改的，所以说不管送多少次，收花人只能是同一人。事业才刚刚起步就能获得这么大成就的企业大概都会是有点背景的，比如Roseonly就被扒出与某位大陆的男明星有关，所以一出来，明星们就纷纷在自己的社交网络传了收到或者送出Roseonly的照片，当然在明星的大肆宣传下，国内的网络红人也纷纷秀起来收到Roseonly的照片，我记得最猖狂的大概是3年前，在我的微薄，微信上在情人节的时候全部都是Roseonly的照片，女孩们好像在比谁收到的最多。。。
Roseonly was founded in Jan 4th, 2013. Their unique proposition is how they go about selling their flowers. The male customers must provide their proof of identity and the name of the recipient of flowers. From henceforth, only that same recipient can receive flowers from this guy. Of course, any business with such a quick rise to success can be attributed to the good support they received and Roseonly is no different. Infact, Roseonly was rumoured to be the idea of a popular male chinese celebrity. Along with it's launch, there was a sudden influx of social media pictures showing stars that had given or received Roseonly and very quickly, the rest of the internet celebrities started showing pictures of them receiving Roseonly too. At the height of its popularity around 3 years ago, you would be hard pressed to visit weibo, or wechat and find posts about any other flowers other than Roseonly. There were even inside competitions on who received the most Roseonly.
中国著名影视明星刘诗诗
Famous star Shishi liu
范冰冰刚刚在微薄上post她收到的花和大熊
Bingbing Fan post roseonly on Weibo just now
Roseonly的定价基本都是520，699，999，1314。这些数字在中国是有好的寓意，比如520是中文里“我爱你”的谐音，699，999都代表的长长久久，1314是中文里一生一世的谐音。大家一定在惊呼这样的价格好贵，想到这里，其实我也有点同情男性朋友，这样的价格可能在某些女生眼里只是数字，但是从古至今花大价钱送花的基本都是男生，想到这样一束花可能对于上班族们确实有点贵。更重要的是，女生们很享受男生送贵的花，觉得越贵越好，花很多钱代表更浓的爱意。
The price of Roseonly is 520, 699, 999, 1314 RMB. These prices actually have some additional meaning, for example 520. If you say 520 in chinese, it sounds like "wo ai ni" which is "I love you". 699 and 999 represent long and everlasting. 1314 in chinese is "yi san yi si' which is close to the meaning of one life time. Of course, alot of people have been shocked by the prices of Roseonly which are by any means not cheap. When it comes to this, I have to sympathise with my male friends, because to some girls the prices may just be a number but historically, it has always been the guys to spend money buying flowers for the girls, and for the average working class, it is definitely on the expensive side. The important thing for girls is that the more expensive the flowers, the better it is because it represents the sincerity and strength of the mans love.
这样一来，男生真的有点可怜，有些女生还喜欢一次收到好几盒Roseonly，觉得摆在一起照相很好看，这样大概就要花去男生工资的一大半了。
Its quite a shame as some girls love to receive multiple roseonly flowers, and this could quite literally cost him more than half his salary.
当然Roseonly售价这么贵，确实是用了非常好的厄瓜多尔大号的玫瑰，又是手工制作，宣传的又是种植和运输的工序相当复杂，总之让消费者相信非常值得这个价格。我在这里也不能说这个品牌好或不好，我承认我很喜欢花，不管怎么样喜欢花的女孩子收到Roseonly还是会非常兴奋和感动的！
Even though Roseonly is priced very high, it does have some really good reasons to. For instance, they use roses from the finest crops in Ecuador, and each and every one is prepared by hand. They also have a very careful transport procedure to ensure the flowers reach their destination in the best condition possible. To the consumer, they have a unique selling proposition that seems expensive and yet fair at the same time. I can't personally say whether the brand is truly good as I'm no floral expert, but I do love flowers and I will admit that receiving Roseonly flowers brings an extra bit of joy.