When was the last time you looked at your 'Brand of You' with a fresh pair of eyes?
I did just this with my business branding a few weeks ago. It surprised me that it no longer represented me - I didn't 'feel' it. The look was too corporate and that isn't what I am about. I like to have fun, I'm caring, I'm guiding, I'm empathetic, I'm passionate, I'm curious ... I had to dig really deep to find a way to portray this.
And so my new logo is born!! And I love it!!! The peacock is incredibly symbolic in my life - 36 years ago, aged 18, at a time when females did not have body art, I had a peacock tattooed on my left shoulder to remind me that I was beautiful, that I was free and that my body was my own to decorate as I wished.
Today, this logo reminds me of my first taste of freedom, of what it meant to me, and of what it means today as I move forward to Be My Best Self.
