For Maxim's 2017 Hot 100, we looked for beautiful and bold women who use their platforms—whether Instagram or celebrity megaphone—to define and express themselves. They are actresses, athletes, musicians, and models, yes, but also brand builders, entrepreneurs, and voices of a generation.
You've already met Hot 100 cover girl Hailey Baldwin—now say hello to the rest of the list:
THE SISTER ACTS
Kendall Jenner (
The Keeping Up With the Kardashians superstar has managed to avoid many of the paparazzi-baiting antics that have plagued her sisters, which is why we love all 5'10" of her even more.
Kylie Jenner (
Big sister Kim may have six million more followers on Instagram, but Kylie is the Kardashian of the moment.
Bella Hadid (
She may have only 12.4 million Instagram followers compared to her sister's 33.5 million, but the younger Hadid is nonetheless a covetable catwalk queen: She was awarded Model of the Year by industry heavyweights in 2016.
Gigi Hadid (
With designing and photography stints at Tommy Hilfiger and Versus Versace, respectively, Gigi isn't settling for being merely the most sought-after model in the world.
THE BAYWATCH BABES
Alexandra Daddario (@alexandradaddario)
After gaining attention for her captivating turn in the first (and best, for that matter) season of True Detective, Daddario stars as the brainy and beautiful Summer Quinn on Baywatch.