Talents, Abilities, and Gifts are the keys to being flexible, relevant and to live a satisfying life. The ability - what you are just born knowing who to do, or the thing you can the easiest, is what you get paid the most for. The How To getting paid for it is charge them what they are worth! You value them and their potential contribution to the world. Place the price tag on that. When you undercharge what you are worth, you are doing the work for your own satisfaction. When you charge a fair amount for the value you are providing, you are doing it for their benefit and not your own. That is the bell weather of knowing if you are on track. Valuing what comes naturally is a challenge since it feels so easy- how can you charge for THAT. Yet, how brilliant to learn that being who we are has the MOST value. Wow. So glad I answered this post as the realization that "being who we are has the MOST value" is the answer to my frustration of understanding this myself. So lets go forth and make money valuing who we are for what comes naturally. Here is a viral video from YouTube that truly brings home this point