Lazada Indonesia is an online shopping site that offers a wide range of products, from electronics, books, toys and baby gear, medical equipment and beauty products, home appliances, and traveling and sports equipment. Lazada Indonesia was established in 2012 and is part of the Lazada Group operating in Southeast Asia. Until 2014, Lazada Group has operated in Singapore, Malaysia, Indonesia, Vietnam, Thailand, and the Philippines with Singapore as the location of their headquarters.
Lazada Group itself is one of the German internet subsidiary named Rocket Internet. Rocket Internet is a successful online incubator company creating innovative online companies in different parts of the world. Headquartered in Berlin, Germany, a project owned by Rocket Internet, among others Zalando, TopTarif, eDarling, Groupon (formerly CityDeal). [1]
In April 2016, Alibaba officially acquired a majority stake in Lazada Group for US $ 1 billion. [2]