Everything is great in Graphics design until you stare a hard choices😃
What color? This shape or that?, Font style/weight? Gradient or flat? The list goes on.
To me graphics designing is a process of making justifiable visual choices that would fit a client's needs ( not wants)
A client may love the color purple, but it certainly may not be what's best for his brand. So there is usually an unspoken battle between the professional opinions of a designer and a client's personal aesthetic vision for his brand.
I recently got stuck in choosing a color scheme for the quarrel logo😐 . Everything worked out in the end, the key is winning some and letting the client wins some as well, the end result would either be a complete disaster or you might have created something that appeals to the brand and it's audience and that also pleases the client.