Growing up in modern times is hard, especially for today's generation. Parents are continually confronted with new and different ways to engage with their children. They want them to perform various activities that help them to grow smartly. A new research titled “Activities of Kids and Teens-Us-March 2018” has been recently added to the wide repository of Market Research Hub (MRH), which provides readers a clear picture of the present scenario of the US activities of kids and teens market. The prime focus of this insightful report is to identify how kids and teens aged 6-17 spend their free time, what activities they engage in, with whom, their motivations for doing so, and what opportunities this presents for companies and brands.
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Major Insights Presented in the Study
Fun activities may be a particularly promising way to foster friendly behavior and social savvy. For kids, few activities compare to the enjoyment and excitement that the internet, cell phones, and media can provide. Nevertheless, in the current time, the internet plays a significant role in the types of activities kids are participating in now, and are interested in doing more of in the future. For kids and teens, social media is an essential part of their lives. More than half of all American teens visit social networking sites every day.
In the United States, under 18 crowd accounts for 74 million Americans. Amongst, more than half of kids aged 11+ have a cell phone, which has bolstered the use of internet activities. Non-tech activities may struggle to compete with cell phones. However, despite the prevalent usage of connected devices, kids are doubtful of what they see online. This may help drive the prominence of peer recommendations. As socializing with friends becomes an increasingly important activity as kids age, brands may look to understand the different reasons kids use specific social media platforms to inform their marketing strategy.
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Additionally, the report includes market size and forecast analysis, complete with market drivers, trends that illustrate the forces that shape the overall activities of kids and teens in U.S. market. One of the major factors mentioned in the study include number of births remains flat, due to which households get smaller. It has been also reported that Kids have more influence over toys and games, less over media choices. Some of the key trends analyzed in the study is that kids look up to parents, teachers, and YouTube. Kids and teens both get more digital access but parents still run the show.
Gender plays little role in who kids spend their time with. Most of the kids love watching TV and hanging out are most desired activities, while Teens like activities that let them relax. Also, Hispanic kids want to watch more TV and spend more time with others. Looking to the rising activities of kids and teens, there has been vast advancements are applied, such as technology in toys, and robot teachers in the classroom or at home.
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