Highlights from LinkedIn TECHconnect Sydney 2015 - 24 Sep 2015 (part 1 of 2)

I attended LinkedIn's TECHconnect Sydney event ( Thurs, Sept 24, 2015 ) held at a nice venue, CarriageWorks. #inTC15 Here are some of the highlights, top tweets from myself and others during the event.

1. 2 hours to go. The stage is set and ready for TechConnect! Kicking off this afternoon at Carriageworks #inTC15 pic.twitter.com/lGETP2VZWPLinkedIn Marketing@LinkedInMktg·Thu, Sep 24 2015 02:03:30ReplyRetweetFavorite
   
2. Here at @LinkedIn #TECHconnect event this afternoon in Sydney for @Digivizer#inTC15 #LinkedIn #Tech pic.twitter.com/K5qUidQCJBBrian Gibson@GibboFootball·Thu, Sep 24 2015 04:52:42ReplyRetweetFavorite
   
3. Full house at LinkedIn TechConnect Sydney #inTC15 pic.twitter.com/TftbKdAMpBShiva Kumar@shivakum@MarkVozzo··Thu, Sep 24 2015 05:09:08ReplyRetweetFavorite
   
4. Here's the Agenda for the day -  https://business.linkedin.com/marketing-solutions/ms/e/15/tech-connect-au/agenda/thursday-september-24-2015 …
   

3:00pm - 3:05pm
Welcome & Introduction
Matt Tindale, Director
Marketing Solutions AUNZ, LinkedIn

1. Up 1st at TechConnect Sydney is our Director of Marketing Solutions, Matt Tindale  https://lnkd.in/bckNu6R  #inTC15 pic.twitter.com/InBSMxs5NILinkedIn Marketing@LinkedInMktg·Thu, Sep 24 2015 05:03:46ReplyRetweetFavorite
   
2. Great to be at #inTC15 exploring the changing customer journey with @affectorsmattand @affectorsben . pic.twitter.com/sIPxc9TvauGo-Givers Australia@ianjlowe·Thu, Sep 24 2015 05:12:37ReplyRetweetFavorite
   
3. LinkedIn Marketing@LinkedInMktg"Today is about knowing your customer...and personalising at scale" - Matt Tindale, Director of Marketing Solutions #inTC15Thu, Sep 24 2015 05:10:56ReplyRetweetFavorite
   
4. Alex Heber@alexandraheber.@LinkedIn marketing guy Matt Tindale says longform content is now about 300 words. Attention spans are about the same as a goldfish #inTC15Thu, Sep 24 2015 05:52:06ReplyRetweetFavorite
   
5. LinkedIn Marketing@LinkedInMktg"Personalisation" will be the word of the day according to Matt Tindale #inTC15Thu, Sep 24 2015 05:08:30ReplyRetweetFavorite
   
6. Cameron Sojan@cam_sojanContent Marketing: the new currency in marketing. Its value fluctuates with its relevance and exchange. #inTC15Thu, Sep 24 2015 05:48:07ReplyRetweetFavorite
   

3:05pm - 3:35pm
IT Committee Research
Kelly Kyer, Global Marketing Lead
Technology Vertical, LinkedIn Marketing Solutions

1. LinkedIn Marketing@LinkedInMktgOur first speaker is @LinkedIn Global Head of Category Development @kellykyer on the current Tech landscape & its Key Influencers #inTC15Thu, Sep 24 2015 05:14:02ReplyRetweetFavorite
   
2. So good seeing Kelly Kyer at #inTC15 pic.twitter.com/X0ydSPlVNqDanielle Uskovic@uskovic·Thu, Sep 24 2015 05:14:37ReplyRetweetFavorite
   
3. Switched on Media does TECHconnect 2015! #inTC15 pic.twitter.com/s7VD27T2QpSwitched on Media@switchedonmedia·Thu, Sep 24 2015 05:18:34ReplyRetweetFavorite
   
4. Shiva Kumar@shivakum@kellykyer advice to tech marketers says go deep, go wide and go beyond the sale #inTC15Thu, Sep 24 2015 05:33:52ReplyRetweetFavorite
   
5. Lots of top tips at TechConnect today!! Content strategy practically sorted! 👍 #inTC15pic.twitter.com/jrgq2j7o9aSacha Hughes@sacha_hughes·Thu, Sep 24 2015 05:33:11ReplyRetweetFavorite
   
6. Weld Bessid@mauritaniafricaLinkedInMktg: "Finance, Support, Business Development, Marketing" are now included in the IT buying Committee according to kellykyer #inTC15Thu, Sep 24 2015 05:45:07ReplyRetweetFavorite
   
7. 8/10 buyers look outside the buying committee for opinons before purchasing. #inTC15#contentmarketing pic.twitter.com/LdIF639tIZLorna Hankin@lorna_hankin·Thu, Sep 24 2015 05:30:35ReplyRetweetFavorite
   
8. Weld Bessid@mauritaniafricaLinkedInMktg: "As Marketers, we have a responsibility to nurture customers post sale" kellykyer #inTC15Thu, Sep 24 2015 05:45:07ReplyRetweetFavorite
   
9. There's now more people in the decision making process for IT, to consider for marketers#inTC15 pic.twitter.com/dVFAdKgmJXDanielle Uskovic@uskovic·Thu, Sep 24 2015 05:27:20ReplyRetweetFavorite
   
10. Stuart Matthewman@stumattIt's all about thought leadership and being an expert #inTC15 pricing comes laterThu, Sep 24 2015 05:39:28ReplyRetweetFavorite
    
11. Lorna Hankin@lorna_hankin#ITcommittee persona consumes at least 2 to 4 distinct pieces of content throughout his buyer's journey #intc15 #contentmarketingThu, Sep 24 2015 05:38:43ReplyRetweetFavorite
    
12. TaShan Parks Twyman @tptwymanHow do we conquer the complexity that comes with the B2B buying process? "Go Deep, Go Wide, Go Beyond the Sale" #inTC15 via LinkedInMktg #m…Thu, Sep 24 2015 05:35:38ReplyRetweetFavorite
    
13. The #ITcommittee needs constant nurturing throughout the buyers cycle #inTC15#contentmarketing pic.twitter.com/KTDmzgsJk9Lorna Hankin@lorna_hankin·Thu, Sep 24 2015 05:25:21ReplyRetweetFavorite
    
14. LinkedIn Marketing@LinkedInMktg"Set your content free, it normally comes back with a customer" - a classic one-liner from @kellykyer #inTC15Thu, Sep 24 2015 05:30:01ReplyRetweetFavorite
    

Elisa Koch then take the stage...

1. LinkedIn Marketing@LinkedInMktgInsights Lead by title, insightful by nature, Elisa Koch up on stage taking the crowd through the most influential technology buyers #inTC15Thu, Sep 24 2015 05:36:28ReplyRetweetFavorite
   
2. Russell Glass@glassrussThere are more people named "David" involved in the ITDM process than any other name on LinkedIn. #inTC15 #triviaThu, Sep 24 2015 05:36:39ReplyRetweetFavorite
   
3. Shiva Kumar@shivakumElisa Koch says marketers need to engage with relevance to capture attention of tech decision makers #inTC15  https://lnkd.in/b4RTQMA Thu, Sep 24 2015 05:41:30ReplyRetweetFavorite
   

3:35pm - 4:05pm
Customer panel: Insights from the Cutting Edge
Jo Lanzarone, CMO Lead, Microsoft Australia
Nick Reynolds, Chief Marketing Officer, Asia Pacific, Lenovo
Vanessa Nicol, Head of Telstra, OMD
A panel of B2B’s best will discuss how top brands are investing in content, programs, nurturing strategies, and the latest marketing technologies to scale growth. Ten years ago marketing automation was just a twinkle in the eye of only the most visionary—now, it’s the price of admission.
We’ll ask our panel for their take on the future, where they see the greatest opportunities for disruption, and what real-world tactics they are using that are driving results.

1. Panel session started with leading CMOs at @LinkedIn #TECHconnect Sydney pic.twitter.com/unsmCO8CA6Mark Vozzo@MarkVozzo·Thu, Sep 24 2015 05:48:30ReplyRetweetFavorite
   
2. TaShan Parks Twyman @tptwymanTalk about insights: nickonthemove revealing a handle bar moustache accompanied him on a Cambodian marathon #inTC15 via LinkedInMktg #marke…Thu, Sep 24 2015 05:47:39ReplyRetweetFavorite
   
3. I would have loved to have seen @nickonthemove with a handle bar mustache #iamlenovo #inTC15 pic.twitter.com/DEucnyl9BfDanielle Uskovic@uskovic·Thu, Sep 24 2015 05:47:01ReplyRetweetFavorite
   
4. TaShan Parks Twyman @tptwyman"Unless we [Lenovo] provide expertise, our audience will go to a local re seller" according to Lenovo APAC CMO nickonthemove #inTC15 via Li…Thu, Sep 24 2015 05:47:39ReplyRetweetFavorite
   
5. .@nickonthemove credits our consumer success in @LenovoANZ to our digital Mktg & Influencer amplification #inTC15 pic.twitter.com/0XoqL3VUIJDanielle Uskovic@uskovic·Thu, Sep 24 2015 06:13:41ReplyRetweetFavorite
   
6. Cameron Sojan@cam_sojanLike what Vanessa Nicol has to say. "brands should think of themselves as a news room: brands need to be topical to be relevant" #inTC15Thu, Sep 24 2015 06:11:06ReplyRetweetFavorite
   
7. LinkedIn Marketing@LinkedInMktgThe "Network Effect" - @nickonthemove talks employee engagement: "If you love what you do...then it's easier to sell and market..." #inTC15Thu, Sep 24 2015 06:08:29ReplyRetweetFavorite
   
8. Thought of the day 'If you solve for millennials you solve for anyone" #contentmarketing #inTC15 pic.twitter.com/6LLWyTuljFJessica Hodkinson@OnlinePrPixie·Thu, Sep 24 2015 06:06:04ReplyRetweetFavorite
   
9. Kasey McDonald@kaseyrmcdonaldLenovo's approach to launch to consumers in AU, focus on Millennials and be disruptive #inTC15Thu, Sep 24 2015 06:03:44ReplyRetweetFavorite
   
10. LinkedIn Marketing@LinkedInMktg"We went from 10% brand awareness, to having the 2nd highest number of sales...in 12 months" - @nickonthemove talks @lenovo growth #inTC15Thu, Sep 24 2015 06:02:04ReplyRetweetFavorite
    
11. Kasey McDonald@kaseyrmcdonaldIf a consumer gives you their data, they expect to receive relevant content from you says Vanessa Nicol of OMD #inTC15Thu, Sep 24 2015 05:59:08ReplyRetweetFavorite
    
12. TaShan Parks Twyman @tptwymanRT cam_sojan: Too much content. If content is the new king that means relevance is the new queen. And, she wears the pants. #inTC15 via …Thu, Sep 24 2015 05:56:25ReplyRetweetFavorite
    

... to be continued...