Litecoin is increasingly gaining in popularity by both retail and big institutional merchant processers. There's a lot of chatter through the grapevine onto the upcoming price movements.
Litecoin is a clone of bitcoin.
With a few exceptions;
4x more Supply
Faster settlement of transactions
Smart contract payment sidechain channels. Litepay.
Being very similar to Bitcoin has a lot of advantages. Trust. Reliability and Security are the big 3 components here.
Bitcoin is the safe haven store of value. Gold being the analogy of description here.
Litecoin is the more go to expedient and cost effective solution for merchant processors. Especially so for merchant processors moving tons of money through. This is in fact disruptive to the credit card industry...as the litecoin smart contract side chain settlements are huge costs savings for big companies.
For the average day retail customer, Litecoin is a great pick. At the moment you can get a lot more litecoin than you can bitcoin. It's anticipated according to loads of linguistic analysis...that Litecoin will harmonize in it's market value somewhere between 4 - 5 Litecoin for Per Bitcoin as a ratio.
As the space matures this relative price comparison between Bitcoin and Litecoin will take shape. I speculate that Litecoin will become a rather huge payment settlement system and it won't necessarily become the go to crypto for buying coffee...but something with even more liquidity will move into this domain. The cryptocurrency rather conveniently poised to jump into this established position could be "Digibyte". definitely one to keep tabs on in this regard...also note it's a speculation. There will be 21 billion digibyte. The idea being that there's 21x more Digibyte than Bitcoin. All of these are long time proof of work blockchains. Digitbyte being the oldest consecutive chain.
Here's a news article providing added perspective as to why Amazon is attracted to Litecoin
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