Even worse? Someone (who didn't coin the term) is trying to trademark it.

https://litrpgforum.com/threads/stopping-the-litrpg-trademark.1667/

You know, to "protect" it from dangerous people. Scary stuff. That's one of the reasons I'm clinging to it - so Aleron Kong doesn't end up with final say on what is and isn't LitRPG. You wanna talk about cynical. ;)