Starbucks coffee shops have a wide selection of coffee beans, ranging from Colombia, Ethiopia, Kenya to Sumatra. Of the many coffee beans, Sumatra is the most popular. "We sell more than 10 types of coffee beans, but Sumatran coffee has always been number one, not only in Indonesia but also around the world," Starbucks Indonesia Director Anthony Cottan told a media briefing at Starbucks Oakwood, Jakarta, Tuesday (6/3 / 2018). Sumatran coffee is claimed to be the most balanced of its characters, as well as its strong coffee taste. In contrast to the light American coffee of Latin America, and Africa that is too floral or fruity. The different characteristics of the Sumatran coffee beans are considered appropriate for a mixture of other ingredients such as sugar and milk, without losing the taste and aroma of coffee. "Sumatra is very strong and can be enjoyed with a variety of ways," said Cottan.