In my previous blog I explained why pre recorded video live streaming can be so useful and even better in some cases. To carry that discussion forward, I will explain six possible scenarios where live streaming using prerecorded videos can be an awesome growth hack.
Live streaming is the best way to engage with your audience and trigger positive reactions from them. Not only live streaming content is rated highest in social media, it generates the highest revenue and user engagement from viewers. As someone who is looking to grow your business online, using live streaming with pre-recorded videos is a brilliant way to boost your growth. Live streaming captivates users 3 times more than a normal video and generates highest user engagement. There is no shortage of convincing content on the use cases and power of live streaming to enhance your business growth, however there are many situation where live streaming with pre recorded videos can be as good as “live” live streaming.
1. Interviews
Interviewing famous personalities and social media stars is a great way to build following. The excitement of an insightful and funny interview of their favorite personality is too tempting for viewers to ignore. You can record a high quality interview and stream it at your advertised time using OneStream. Potential viewers will get notifications before the stream will actually start and the accompanying excitement it will generate among users, for something big coming up, will build great leads for your business/channel growth. Live interviews generally do not require any interactions with viewers and therefore make OneStream and ideal choice for streaming them live.
2. News/Weather reports
Whether you have a professional news channel or you just want to informally share news about technology, business etc. with your follower’s, OneStream is again an excellent choice. You can build your own online TV channel with OneStream. Record videos about local/international news and share with your followers at a predefined time, daily or weekly. With OneStream you can schedule videos up to 60 days in advance.
For Example AccuWeather Spain regularly use OneStream to broadcast their weather reports.
3. Speeches, Concerts, Outdoor events
Public appearances by well-known politicians, actors, sports personalities are very important part of daily online viewership of most people. Many users often miss important such events due to their commitments. Recording the event and creating a live stream for the viewers can give them the same feeling of being part of the event that a normal video can never do. The same principle applies to music concerts, church sermons, press conferences, match highlights. Creating a live stream for such events triggers very positive emotions from users that a normal uploaded video cannot. Although users may have missed the event, watching it live again can give them the same euphoria as they were actually present in that moment. Live streaming generates greater emotional reaction than on-demand content and OneStream makes it super easy for you to create that powerful connection with your viewers.
4. Behind the Scenes
Your audiences normally don’t see how your company created products or services. With live streams you can actually show them how products or services are created from conceptualization to completion. If you are an event organizer at a music concert, you can for example live stream behind the stage footage to give your viewers an amazing experience of what happens behind the scenes to make the whole event runs smoothly.
Target streamed behind-the-scenes footage of a Gwen Stefani music video and garnered over 75,000 views.
You can use the same concept for services. For example a courier company can show viewers how the packages are sorted and dispatched to their destination. Add to that interviews with employees and you create a high level of user engagement with your company. The more users will see the inside of your company the more they will start to trust the product or service you are offering. Live streaming creates 3 times more user engagement than a normal video and OneStream is a perfect tool to gain that extra advantage.
5. How-to Videos
How to videos are always in high demand on Social media, be it make-up videos, cooking videos or repairing stuff videos etc. To generate greater user interest you can create high quality how-to videos and stream them live using OneStream. Contrary to popular notion you can also reply to viewers’ questions while the recorded video is being streamed live.
Dunkin’ Donuts explained how to create easy Valentine’s Day treats through live video. The helpful resource was a great way to connect with fans and build an even larger audience.
Streaming with a pre-recorded video makes it easier for you to interact with viewers during the broadcast. Instead of diverting your attention to make sure everything runs smoothly you can relax and just focus on interacting with your viewers while OnesStream live streams your video. The user experience is also way better with recorded videos as there are no glitches, pauses and quality issues with live streams we all have become so accustomed to.
6. Announce a new product
Just like bigger corporations like Apple Microsoft or Tesla have transformed product announcements into a full fledge brand awareness event you can also create a social media buzz with your upcoming product release.
The goal is building anticipation of a live event and having a prepared video that goes live at the right moment when all your followers are anxiously waiting. A live event for the announcement of you new product generates additional user intrigue that transforms into larger fan base and bigger following.
Conclusion
If you are looking to put your business growth on steroids you must consider using live videos. Live streaming has massive potential and it is only the beginning. Live videos give users that sense of connection with a brand that an on-demand video cannot. OneStream helps you save time and energy in setting up your live streams by making live stream creation a piece of cake. You can create compelling video content and schedule it to go live without having to worry about anything going wrong at the time of actual broadcast. Live streaming with OneStream is simple efficient and smooth.
If you have any questions please feel free to write to us at care@onestream.live