I have the same ideas and will be making a post/video on it as well.

Matt says he wants 500,000 new players. Most of those will be in the bronze league. Even to build a bronze level deck will cost over $250+ at packs being $1.

If we can get say 400,000 new players in bronze spending even $200 to build a bronze deck that is $80 million in revenue for the team without figuring in the players spending more for higher level decks!