what is a logo
A logo is a symbol that represents a brand.
what is a logo Design Process
A Logo design process is simply the process of creating an icon, Lettermark or wordmark to represent a brand and help give a brand an identity.
So what is an EFFECTIVE Logo?
An effective logo is simply a logo that works well in all situations and is timeless.
Becoming a logo designer isn’t difficult, but becoming a
a great logo designer requires a lot of knowledge and understanding of design and logo design rules, which what this whole series is all about… for you to learn the art of creating a great an effective logo design.
The good thing is that, creating great and effective logos doesn’t require you to be the most skilled graphics designer, all you need is understanding the principles of graphics design and the logo design rules down to your fingertips.
Before I proceed further, let me first list out the various type of logos that exist…
- icon or symbol
- wordmark
- lettermark
- Combination mark
- Mascot Logo
- Emblem Logo
Ok… now that I have listed out the various types of logos, let me briefly explain each of the various types of logos…
icon or symbol
The icon or a brand symbol is basically a creative design that represents a brand. The icon or symbol is basically made
up of shapes that forms the brand symbol or icon.
Wordmark logo
This type of logo is a bit similar to the lettermark logo design style but there’s a difference between the two…
The wordmark logo is a logo design that is created based on the full name of the company or brand with uniqueness in the font style. Example is the coca cola logo.
Lettermark logo
Just like the wordmark logo, the lettermark is the initials of the company or brand… or simply put, the initials or short version of the wordmark logo. Example is the HP logo.
Combination mark logo
The combination mark logo is just like the name, a combination of two types of logo. This logo style is mainly the combination of icon or symbol and lettermark or wordmark. This type of logo design is also great because it can be easily memorable. Example is that adidas logo.
Mascot
A mascot logo style is basically a type of logo that uses a particular image (human, animal or any other reallife image) and text to represent a company or a brand. It is similar to the combination mark but it uses a image (mostly human or animal image). Example is kfc logo.
Emblem logo
An emblem logo can look great, this type of logo is basically a logo design with text or the name of the brand inside a shape and they both make up the logo.
Ok guys… that’s a brief explanation of the various types of logo we have… and I will end it here.
In My next post, I will share other useful information to help you on your journey to becoming a great and effective logo designer.
Thanks for taking out time to read this and I hope you liked it.
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