bHIVE logo concept, I experimented with typography and used typography which was very very simple. In logo design, there is always a place to give simplicity, but not everyone wants this so that their logo is not 'OVER USED', because this will reduce the characteristics of the logo.
However, if you experiment with the font and form it to provide visuals like this in letter B, first form a honeycomb and the second is letter B, this gives a perfect identity. Especially if the logo is constructed on the basis of GRID LINE.