Youtube's early business model is a good one to follow. The site would be nothing, Google wouldn't have purchased it, if those first content creators were kicked to the curb. Once many of those folks combined were able to lure in more and more consumers, then the money started rolling in, then the big names followed the money. The big names laughed at Youtube, at first, and not in a good way. Traditional content providers never saw it as a threat.

This place needs dedicated creators posting exclusives, leading to success stories. It needs consumers sharing links around to traditional social media outlets, since each piece of actual content is a free ad. That behavior helped Youtube tremendously in the early days. I see content creators sharing links to their own followings, which is fine if their following doesn't mind being spammed, but the proper way is make sharing across other networks appealing and easy to do so the consumers share the content to their followings. It spreads out much faster that way and that's the only way something can go viral. Not much of that kind of sharing happening here at the moment.

Since the consumer is always where the money comes from in this arts/entertainment/information world, this place needs to tap in to that market. Everyone can see the low number of comments under posts. Even though the average online is about one comment per article, a place like this needs to look more like Youtube. One instance of content, thousands of viewers. A good percentage of those viewers needs to have staked tokens in the wallet. Attracting them can potentially bring in more money than can leave, which is important. I see onboarding efforts once again being targeted towards amateur content creators. Most will struggle, especially with the lack of consumers. I cringe a bit, since creating is the toughest job and hardest way to earn. People need to know they'll be putting in time, time is money, but they can also put in money, which is the same as time, and have it easier simply by enjoying whatever they like, earning that way, as a consumer. That role needs to be marketed as well.