Each day I want to write on something that has happened in the last 24 hours. This is both a way for me to build a habit of writing and sharing snippets with followers and friends along the way.
I am currently working with two partners building a piece of independent research on how people are thinking about their retirement season- 5-15 years before the due date. Where is their focus? What is important? Are consumers aware of the changing world they live in and are companies in tune with what their customers need or should need in the future?
I would love response from two angles:
- If you are an individual in this season, what are the 5 things you are thinking about for your next season of life?
- If you are a business engaging with this age group, what questions would you like answers to so that you can understand your customer ?
Look forward to engaging with you. Together we grow, learn and understand this new landscape and what is going on in the mind of this demographic group.