Knowing how to work with the media during a crisis situation is vital--to protect your company's reputation and profitability.
To help us know the right steps to take during a calamity, longtime University of Georgia writer/broadcaster Loran Smith-- honored recently by the Grady School of Journalism--offers guidelines for relating successfully with the media when your major corporate problems go public.
Additionally, he relates why he considers journalism such a rewarding profession, judging from his own experience.
Golfers will enjoy his comments about Jack Nicklaus and Arnold Palmer.
And here is "UGA," not the real bulldog for the Georgia team, but a costumed version roaming the sidelines on game days.
VIDEO INTERVIEW
Hear Loran talk with me as my guest on the "Biz Communication Show."
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NOTE: I direct Crisis Communication training for corporations during a highly interactive seminar.
678-316-4300