INTRODUCTION
Whenever a company starts to formulate its strategy whether to invest in a search engine
optimization (SEO) firm or in digital marketing it has to look deeply into the differences
between them. These differences are not only nominal ones but also they must see what are
their priorities and actual needs through such strategy. This will ensure that the investment of
time and money in such associate venture will most probably bear fruitful results.
DIFFERENCES AND KEY PARAMETERS
One consideration is that digital marketing is in itself a broader term than SEO. While an
SEO expert will practice techniques and methods to optimize a particular website for any
search engine, the digital marketing expert will handle a lot more things than merely SEO
work. This work includes tasks like social media and content marketing etc. So it is clear that
both the fields are not distinct rather their experts can perform same task with different tag
names of the respective professions.
There is difference as far as the implementation of SEO and digital marketing are concerned.
In practice, an SEO consultant usually performs all the tasks of the digital marketing domain
as well.
Search marketing integration (SMI) is a modern day technique and it primarily refers to the
complementary combination of digital marketing and search engine optimization (SEO).
Overall it looks to be a smarter move and also has the capacity to accommodate more for less.
Therefore, SEO is a member of Digital marketing club.