A love story between a woman ,who is looking for a man who can love her although she is not wealthy, and an indigent man,who thinks love is simply a tool that the ruling class uses in order to control the people under them. Hang yoon-ha is the youngest daughter of a chaebol family . Despite her wealth , she works part time at a food market and hide her true identity as an heiress because all she wants is to find a man who ,ll love her for herself and not her money . Chou joon-Ki grew up in extreme poverty , and has a huge chip on his shoulder about his poor parents being belittled. Now working as a middle manager for a conglomerate, joon-ki is smart and talented but also jaded and calculating, believing that love is a luxury only for the wealthly.