The results of a survey of 1,100 North American consumers by Balehu suggests cryptocurrency has potential as a reward mechanism.
68 per cent are interested in receiving cryptocurrency as part of a promotion, sweepstakes or loyalty program
57 per cent could be persuaded to choose one store over another if cryptocurrency rewards were being offered
42 per cent would leave an online review in exchange for cryptocurrency rewards
40 per cent would leave their home to attend an event in exchange for cryptocurrency rewards
48 per cent would be willing to like, share, or repost on social media to earn cryptocurrency rewards
25 per cent “hands down yes” see value in accepting cryptocurrency, with an addition 12 per cent saying only for small businesses and 13 per cent saying only for large ones
26 per cent said there was no value in receiving cryptocurrency payments while 23 per cent saw future value