History of Loyalty Program
For ages, customer loyalty programs meant you got a little punch card to tally your purchases so you could eventually be awarded with a free coffee, car wash, sandwich or cash back. In the early 1980s, American Airlines decided it wanted to take the idea of nurturing its customer base a big step forward and give fliers something extra special. The airline created the first frequent flyer programs that allowed travelers to accrue miles for future flights — as long as they kept flying with American Airlines, of course. The program was one of the first widely accepted customer loyalty programs in the country, and it set up a framework that became a standard not just for the entire industry, but also for what customers expect from airlines.
Then we have cryptocurrency, the rising digital payment system that rocketed in value tremendously throughout 2017, increasing the wealth of early investors and now everyone is trying to get involved and profit from this new technology.
We all love having a little extra, whether it’s a free desert with your meal in a restaurant, a bonus payment at work or a simple “thank you” for a deed you were prepared to do without recognition or appreciation. This underpins the success of crypto cashback reward programs.
Why to use blockchain technologies?
Distributed ledgers and blockchain protocols bring unprecedented value to the loyalty program of the future. Despite the growing popularity of cryptocurrencies, only a few people have them at their disposal. WULET aims to provide crypto-cashback from everyday purchases and its main goal the popularization of cryptocurrency as a common payment instrument.
What is WULET and what they are offering?
WULET is a blockchain platform that will give its users the opportunity to use cryptocurrency in everyday life, and businesses the chance to attract new clients and keep their current clientele.
- You participate in multiple loyalty programs, where each has their own internal points structure and privileges.
- You cannot use, or exchange points received on different programs as you see fit.
- The transportation of all your existing bonus cards is inconvenient.
- Payment information is uploaded onto WULET using a QR-code.
- You can spend your bonuses on partner marketplaces, save in the form of cryptocurrency, or sell them on market terms.
- All discounts and promotions are located in one app, WULET, and you don’t need to go through each program individually.
- You receive profits, and the store gets a loyal client.
Besides this, blockchain technologies will allow:
- To create a cryptographically protected system of mutual payments that will lower the risks of fraud in the field of loyalty systems;
- To increase the users’ trust in the WULET platform by guaranteeing the transparency of its activity and the use of smart-contracts.
Key capabilities of WULET
- A transparent system of the receipt of cashback in WU tokens: all contractors provide their clients with unified conditions.
- A quick way to accumulate bonus points: the bonuses from different contractors are accumulated in a unified WULET cryptobalance.
- Various opportunities to use the WU tokens: the marketplaces that accept WU tokens as a payment instrument, exchange for other cryptocurrencies on different exchanges, conversion to fiat money.
- A very simple, fast and safe way to get cryptocurrency for everyday activities.
- A quick launch of loyalty programs by contractors, all the necessary infrastructure is now available
Important factors influencing the value of WU tokens
Supply and demand define the WU tokens’ value. The demand comes from the merchants that use WU to reward their customers' actions. The supply comes from the customers, who redeem their tokens.
It is as simple as customers make purchases and merchant rewards customers with WU tokens. Now, it is up to the customers either hold WU tokens or spend tokens at the store.
| Step 1 | Step 2 | Step 3 |
|---|---|---|
| Customers make purchases | Merchant rewards customers with WU Tokens | Customers hold WU Tokens or spend tokens at the store |
Crowd Sale Stages:
- Token price:1 WU = 0,001 ETH
- Pre-sale start: 07/05/2018
- Main stage: 3Q2018
- Softcap: 8000 ETH
- Hardcap: 49000 ETH
Token Distribution:
- Bounty: 4%
- Strategy: 10%
- Team: 16%
- Crowdsale: 70%
Brain & Team behind WULET?
German Domanskii who is the CEO of WULET Graduated from Hague State University, creator of the Foodism app that was launched in mid-2017. The rest of the WULET team is very energetic who is working hard under his supervision.