Let's talk about the mainstream media

– and why you should ignore everything they say about cryptocurrency and the blockchain revolution.

And by the way, when I say "mainstream media",

I'm not just talking about the ...

New York Times

Huffington Post

or

Buzzfeed

I'm also talking about the financial news outlets like the Wall Street Journal or Financial Times.

Here are seven reasons why you should pay no notice to them:

1. These mainstream outlets are designed to keep regular people addicted to sensationalist, emotional content that gets them riled up in anger, makes them scared, and keeps them entertained.
   This objective informs which stories and issues make it onto the agenda. News websites literally see which stories generate the most clicks, and then move the most "clickbait-y" stories to the top of the fold.

2. They're notoriously slow and only report on something big when everyone is already talking about it. By the time you start reading about an investment opportunity in the mainstream news, the boat has usually already sailed.

3. Let's be honest, the world of cryptocurrency and blockchain technology is for people with above-average intelligence.
   I don't want to sound elitist, but your typical Average Joe doesn't grasp the nuances of how the technology works or where it is heading. These media platforms were, by definition, set up to cater to Average Joes.

4. What you read about (or see on TV) is tightly controlled (and sometimes even censored). Lots of stakeholders around the world – like governments, huge corporations, and even wealthy families with varying interests – use their power to influence what the media gets to tell you about.
   This means that what the media tells you is almost always NOT the full picture, but rather, a smaller version of it that they want you to see.

Believe me, there are a lot of exciting developments with cryptocurrency and blockchain that the media are not talking about at all (but really should be).

1. Some of the most influential media platforms in the West are owned by the very people who are most set to lose from the rise of blockchain – i.e. despots, oligarchs, and other plutocrats who built their fortunes from corruption.
   (They always try to talk the blockchain revolution down – though they're failing, because even the government wants in on it now.)

2. A lot of the stories that wind up on mass media are put there by PR professionals. So when you read an article that quotes some CEO of a big corporation talking about how crypto is a "fad" or a technology trend that will go the same way as QR codes, just remember that, chances are, the company concerned paid hundreds of thousands of dollars to put their slant in an effort to influence the public's perception and mitigate what they see as a threat.

But here's the biggest reason...

and why

1. Unless you're Warren Buffett, and you have billions of dollars of cash at your disposal and your own crew of talented business managers who'll follow you into Davy Jone's locker – the way you're going to get rich from the blockchain revolution is by getting in on an opportunity that the masses don't know about while it's at the ground floor.

Because once the masses catch on, the doors will slam shut and the elevator will start shooting up before you so much as get your foot in the door.

Let me know what you think!

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