Marketers generally use the same formula in creating a marketing campaign. His name is AIDA, short for Attention, Interest, Desire, and Action. It is a model in marketing communication that has been applied to various types of marketing methods.
Interestingly, this formula can also be used for email marketing, content marketing to sales-lead-generation campaigns, both Business to Business (B2B) and Business to Customer (B2C) in offline and online media.
So how does AIDA become so highly popular and efficient for marketing? Now, let's imagine when you get to the Tech in Asia Indonesia website.
Attention
Remember, when was the last time you read online media thoroughly one by one? Today, most of us use skimming techniques when reading. You may do some scroll until finally find interesting articles on the site Tech in Asia Indonesia. Yes, until finally there is one of our writing that catches your attention.
What makes you interested? Headline. When you scroll on the Tech in Asia Indonesia website, you fall in love with the concept offered through an article headline. You find relevance to your current business or work, so you decide to click and read the article.
Interest
Then you start reading. The initial paragraph of the article is your attraction generator. You find information relevant to the headline you just read. You are easy to understand the information and are equipped with illustrations and links that lead to other informative writing.
Then unconsciously you enjoy and keep reading paragraph by paragraph. This is the phase of interest. In this phase you get interested to read more.
Desire
The more you are interested in the writing, the unconscious is the desire to do something. There are emotions built from the stage of interest to desire. You find a number of advantages in the article, such as important information that can support a career or tip to do user research for your business.
At this stage without you knowing, you are invited to play emotions. It can be a worry or a fear if you do not finish your reading, you will miss updates or important information that can support your career later.
Action
Starting from your interest in a topic, invited to wrestle with emotion, then you are asked to immediately perform certain actions. In the last paragraph you are usually given a choice, for example:
continue and subscribe to newsletter
downloading a specific file
clicking a link
This is the final stage, action.
When you feel the benefits and information offered in the article are relevant to your business and career, you will no doubt click on the requested link.