Just because "old media" strategies aren't on the Internet doesn't suggest they aren't efficient. A mixed media approach can be very effective.
I will be using the Sucre Moneda Affiliate program to demonstrate https://aff.sucremoneda.net
First make sure you have a short referral link to promote. If not, use a URL Shortener like bit.ly to get a link like https://aff.sucremoneda.net/11.html shrink to http://bit.ly/2IguBYr (some affiliate link may have more than 50 characters)
1- Include Your URL on Stationery, Cards, and Literature: Make sure that all business cards, stationery, brochures, and literature include your Referring Link or Shorten Referring Link and see that your printer gets the URL syntax right.
2- Promote using traditional media: Don't drop print advertising that you've found productive. However, be sure to include your Referring Link or Shorten Referring Link in any display or classified ads you pay for in trade journals, newspapers, yellow pages, etc. View affiliate website as an information addendum to the ad. Use a two-step approach:
- Capture readers' attention with the ad
- Then refer them to a page where they can obtain more information
Look carefully at small display or classified ads in the back of personally selected magazines or trade periodicals. Sometimes these ads are more targeted, more effective, and less pricey than online advertising. Consider other traditional media to drive traffic to your Affiliate site, such as direct mail, classifieds, post cards, etc.
3- Create a Free Service: It's uninteresting to invite people, "Come to our site and learn more about Bitcoin" It's quite another to say, "Use the free Bitcoin exchange calculator available exclusively on our site." Make no mistake, it's expensive in time and energy to develop free resources, but it is very rewarding in increased traffic to your site and a motivation to link to the site! Make sure that your free service is closely related to what you are selling so the visitors you attract will be good prospects for your business. Give visitors multiple opportunities and links to cross over to the sales portion of your site.
You can create your own Marketing Printing products like Business Cards, Postcards, Flyers, Business Card Stickers, Personalized stickers, Bumper Stickers, Window Decals, Magnetic Business Cards, etc... using your local printing service or an online printing service like Vistaprint, UPrinting or 4over4.
