Dear Hivers

To strike the spirits, better a creative idea! This is the case with this quite unusual calendar, a thousand miles from the endless calendars that flood the market at the end of the year. This not only conveys a strong brand message but above all has a double utility for its recipient.

By creating this atypical schedule, resolutely innovative example
This time it is a small magnet which allows, after installation and by simple pressure, to order your favorite pizza. It is the Red Tomato Pizza brand that imagined these electronic magnets of a new kind!

In Dubai, Red Tomato Pizza had the brilliant marketing idea of distributing magic magnets to its customers. Called VIP Fridge Magnets (VIP for Very Important Pizza), these magnets, intended to be stuck on the refrigerator, allow you to order your favorite pizza in less than a second .

The device is simple, once the magnet has been received, you install it on your fridge and link it to your phone by associating it with the Red Tomato Pizza phone number. To order your pizza, you press the button, you receive a confirmation text that you validate and presto! Your pizza is coming! Fancy another pizza? Change your selection on their website.

In conclusion
Marketing by the object makes it possible to play on several tables: the emotional, the practical, the educational or the fun. It's up to you to choose what best suits the style of your business.

It is a constantly evolving market. And the new possibilities offered by the connectivity of objects, augmented reality, etc. promise many good days to this often neglected marketing discipline.

Image Credit : 1