What is a Drip Campaign?
Drip campaign is a very effective and useful tool for marketers. These campaigns get triggered by the initial engagement of the subscriber. In simple terms, it is a series of emails that follow the first contact email in a measured interval. Before you read further, check out this article on “top five ways to fail at email marketing,” by Market Leader. Drip campaigns help you create a build up and also know your subscribers more before you can start selling them your service or product. Here are some benefits for using the drip system.
- They are automated
- Easy to set up and schedule
- Coordinated series of emails to help with sales and marketing
- Build relationships over a period of time, instead of rushing the build up cycle.
Additional resources provided by Marketing Tech Blog. Some providers don’t exactly offer drip campaigns, but they may offer auto responders, which can operate in the same manner. Either way, one single drip campaign may be worth more than a thousand single email campaigns. Autoresponders/drip campaigns help you build up and nurture your subscribers, you reach them when they are active and ready to engage.
“Drip campaign is an effective guerrilla marketing technique used by businesses
to segment and split their assigned lists for better procurement of qualified
sales”
Tripping on a Drip Campaign
A drip campaign can be set up and executed in many different ways. You need to decide
- Respective mails that are to be sent to your subscribers
- Content for those respective emails
- Chronological order of those mails
Once you are done with deciding all the above stuff, you can go ahead and setup an Autoresponder/Drip Campaign yourself. I would like to walk you through a basic setup and scheduling of a welcome letter for your campaign.
- First step: Click on the Drip campaign or autoresponder, create campaign name, fill out from field and other details.
- Second Step: Click next, design the welcome letter
- Third Step: Schedule your sending, by hour, day, week, or some action taken by the subscriber
- Repeat steps two and three for the follow ups.
The Full Power of a Drip Campaign
The drip campaign can be sent to a segmented list, this takes additional work. Once its complete setup, it’s fully automated and will send out on your scheduling. You can mix in a variety of content, from light educational to special offers. The full power of the drip must be experienced. Every element can work together with marketing and sales. There is no limit on the creativity that you can deploy in a given campaign. If you wish, you can go ahead and try out the Autoresponder feature that Mailzak has to offer, and strike your leads when they are the most reactive :).