What is marketing?
Some people think marketing is advertising or branding or some other vague concept. While all these are associated with marketing, they are not one and the same.
Here's the simplest, most jargon-free, definition of marketing you're ever likely to come across:
If the circus is coming to town and you paint a sign saying "Circus Coming to the Showground Saturday," that's Advertising.
If you put the sign on the back of an elephant and walk into town, that's Promotion.
If the elephant walks through the mayor's flower bed and the local newspaper writes a story about it, that's Publicity.
And if you get the mayor to laugh about it, that's Public Relations.
If the town's citizens go to the circus, you show them many entertainment booths, explain how much fun they'll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that's Sales.
And if you planned the whole thing, that's Marketing.
Yup it's as simple as that - Marketing is the strategy you use for getting your ideal target market to know you enough to become a customer. All the stuff you usually associate with marketing are tactics.
