For the recent years, influence marketing has become more popular because of its great benefits. A study by the American marketing agency Tomoson indicated that influence marketing generates $6.50 for each dollar invested.
However, making influence marketing campaigns and finding an influencer that fits your product and within the budget are not a simple thing to do. It is necessary to have an effective platform to deal with that problem. Then Inflr was created in 2015.
What is Inflr
Inflr is currently 100% functional in Brazil, with headquarters located in Sao Paulo. It uses marketing and technology research to find more professional and effective ways of solving the problems encountered by those operating in the influencer market. Also, it creates a safe and user-friendly environment for both the advertisers and influencers.
Inflr mission
Inflr helps connect the influencers with advertisers through a comprehensive and easy-to-use ad platform. Besides, it also creates transparency with access to real-time results and data, evaluates accurately the efficacy of influencers through the use of artificial intelligence and through technical analysis of collected data and educates the micro-influencers.
Inflr is essential to maximize investments, monitor the growth of influencers, process payments in a more secure and transparent manner, and to facilitate the relationship between brands and influencers.
The "Proof-of-Influence" algorithm
This algorithm uses machine learning to analyze the big data extracted from influencers social networks to identify their followers and the main subjects that they cover and produce an Inflr ScoreTM, which measures the reach or level of engagement of the influencer.
Inflr ScoreTM
Inflr Score is a number from 0 to 100 that represents the proven engagement of an influencer with his/her followers. This score is used to assign a monetary value to the posts of the influencer on each social network.
Content Identification
Inflr categorizes influencers using artificial intelligence, which identifies the main subjects of posts, photos, and videos, and can even analyze the emotional context of a post by detecting facial expressions in images.
Audience Identification
The makeup of an influencer’s audience in their social networks is identified using a machine learning algorithm, which analyzes videos, photos, posts, and profiles of followers.
Inflr Coin ICO Details
Ticker: INFLR
Total Tokens: 400,000,000 INFLR
Price: 1 INFLR = 0.00025 ETH
Type: ERC-20
Soft Cap: $200.000
Hard Cap: $12.600.000
Token Sale Phases
Phase 1 – Private Sale – 50% bonus – July 23, 2018
Phase 2 – Pre Sale – 15%-30% bonus – August 20 – September 19, 2018
Phase 3 – Main Sale – No bonus – October 01 – November 30, 2018
Inflr roadmap
2018
September - Beta version of the platform developed, fully functional and with limited access for some customers to test
November - Demo version released
2019
February - Development of token integration and smart contracts on the Inflr platform begins
March - Registration of influencers released
April - Release of native apps on iOS and Android
May - Inflr beta version released in Brazilian market
June - Development of token integration and smart contracts on the Inflr platform begins
August - Creation of the office in the United States and expansion of services to the North American market
October - Development of new functionalities on Inflr
December - Creation of the office in the United States and expansion of services to the North American market
2020
January - Development of new functionalities on Inflr
March - Construction of the 1st Inflr Hub in Sao Paulo, Brazil
June - Integration of the system with new social networks
2021
January
Construction of the office in England
March
Inflr Platform expands services globally
July
Development of new functionalities on Inflr
October
Construction of new Inflr Hub in United States
For more information:
Website: https://token.inflr.com/
WhitePaper: https://drive.google.com/file/d/176LrOR9G9sfRBTtbvOkpYZkYzitffo0L/view
Telegram: https://t.me/joinchat/EYK4Vk8lyI1ags0jOlr-ig
Facebook: https://www.facebook.com/inflr
Twitter: https://twitter.com/inflr
Medium: https://medium.com/@inflr
ANN: https://bitcointalk.org/index.php?topic=4806019