For digital marketing specialists security online is a crucial factor, just not all people understands it. To keep sensitive information secure (and marketing specialists sure do have a lot of sensitive information) from third parties marketers need to get a VPN. There is more, VPN is not only useful for keeping your information secure but for changing your IP address which will help with monitoring competitors activities, looking at keywords popular in a specific region, monitoring rankings and more.
VPN for security
Well first of all a VPN will ensure your data security online from any third party members like hackers, your competitors, ISPs, government. Everyone. Besides keeping information safe, you will also keep your business safe from any data leaks which could have a deadly effect on your business (just look how Facebook data leaks influenced their market share drop).
A good VPN for you online anonymity and security is Surfshark VPN which you can look it up here.
VPN for Geo-spoofing and SERP rankings
The rise of geo-restricted content and cookies is making marketers life harder accessing specific information and incognito mode is not enough. Using a VPN will make it easy for you to change IP location and access SERPs from any location, access keywords in a specific location and rankings.
Monitoring competitors activities
Keeping an eye on your competitors is important to be competitive in the market. But you absolutely do not want them knowing what you are up to, so keeping your IP secure is important. Also competitors may ban your office IP in advance so you won't be able to look it up and this is when VPN also might help you.
Link building
If you are in need for link building in forums or maybe somewhere when your competitors does the same you will need a VPN in order that your accounts won't be banned. If you post on forums from many different accounts from the same IP address you will get banned and VPN will come in handy.
Working remotely
Remote workers are getting more and more popular everyday, especially in marketing field. Freelancers are everywhere and they are working usually from coffee shops or similar places and there is a threat behind that. Connecting to public wifi makes hacker very easy to reach your personal and sensitive data and steal it. That is why VPN is crucial for freelancers.
Source: https://medium.com/@jennywarston/why-a-vpn-should-be-in-your-marketing-tools-list-36a5d87228e2